Case Study: MECK – Revolutionizing Mobile Evangelism with Innovation

Introduction

In an era where technology is transforming industries, Growthfigures Limited identified a critical gap in faith-based outreach—mobile evangelism. Logistical constraints, expensive equipment, and infrastructure challenges have hindered traditional film-show crusades in Africa. To address this, Growthfigures developed MECK (Mobile Evangelism Compact Kit), a lightweight, user-friendly, and scalable solution that empowers churches and evangelists to spread the gospel with ease.

The Challenge: Barriers to Mobile Evangelism

Before MECK, film-show outreaches faced significant challenges:

• Bulky Equipment & Logistics: Transporting and setting up film-show kits required meticulous planning, often leading to financial and logistical strain.
• Technical Complexity: Many available solutions required trained personnel to operate, making them inaccessible to smaller ministries.
• Infrastructure Gaps: Power supply limitations in remote areas hindered effective film evangelism.
• Cultural & Linguistic Barriers: With over 250 languages in Nigeria alone, outreach efforts were often restricted by communication limitations.

Recognizing these challenges, Growthfigures set out to design a revolutionary, portable evangelism solution.

The Solution: MECK – A Lightweight, Scalable Evangelism Kit

Growthfigures approached MECK’s development through a structured, research-driven process:

1. Market Gap Analysis: The team assessed existing mobile evangelism solutions and identified key areas for improvement.
2. Strategic Equipment Selection: A compact yet powerful set of devices was chosen, ensuring durability, ease of use, and affordability.
3. Product Design & Engineering: Growthfigures conducted in-house product design sessions, leveraging CAD software like SolidWorks for prototyping and simulation. A local engineer was contracted to manufacture the necessary components.
4. Rapid Prototyping & Testing: The first batch of MECK units was produced within two weeks. Growthfigures strategically offered the kits for free to churches and organizations conducting crusades, allowing real-world testing and feedback collection.

Why MECK Stands Out

• Portability & Ease of Setup: MECK is designed to be lightweight, collapsible, and easy to transport, allowing a single person or a small team to set it up effortlessly.
• Complete Evangelism Kit: Each MECK package includes a projector, screen, portable frame, speakers, audio accessories, and a solar-powered backup—ensuring seamless outreach even in remote areas.
• Locally Sourced Materials: Growthfigures ensured that all MECK components were sourced locally, promoting sustainability and cost-effectiveness.
• Scalability & Flexibility: MECK offers different kits tailored for audience sizes ranging from 20 to 5,000 people, making it adaptable for various outreach needs.

Impact & Adoption

MECK has been successfully deployed across Nigeria, with primary adoption by churches in the Redeemed Christian Church of God (RCCG) for their crusades and film outreach programs. Its benefits include:

• Cost Reduction: Churches can now organize large-scale evangelism events without incurring exorbitant logistics and projection costs.
• Sustainable Energy Use: By integrating solar power solutions, MECK aligns with sustainable development goals, reducing reliance on fossil fuels.
• Enhanced Evangelism Reach: The lightweight nature of MECK allows evangelists to extend their reach to remote and underserved communities.

Challenges & Lessons Learned

While MECK has been a game-changer, its development journey was not without obstacles:

• Project Deliverables & Contractor Issues: Delays in manufacturing and sourcing materials posed early challenges.
• Balancing Cost & Quality: Ensuring affordability while maintaining high-quality, durable components required strategic decision-making.

Through these challenges, Growthfigures gained valuable insights into agile product development, the importance of local partnerships, and the need for continuous innovation in faith-tech solutions.

Future Prospects & Conclusion

MECK is an evolving project, with plans for enhanced features, expanded distribution, and further improvements based on user feedback. Growth figures envisions MECK as a foundation upon which churches and faith organizations can build, adapting it to their unique needs.

By merging faith with technology, Growthfigures has redefined mobile evangelism, enabling soul winners to transform lives—anytime, anywhere.

Would your organization like to partner with us in this mission? Join us as we expand the reach of faith-driven technology.