DiscipleDeck: A Case Study on Building a Digital Evangelism Platform (Evangelism CRM)

Introduction

At Growth Figures, we are dedicated to launching and scaling innovative ventures that solve real-world problems. As a venture studio, our mission is to build impactful solutions, and one of our first projects, DiscipleDeck, is a testament to that commitment. This case study delves into the journey of creating DiscipleDeck, a digital evangelism platform (Evangelism CRM) designed to make soul-winning more effective and accessible 

The Vision Behind DiscipleDeck

Evangelism is a core aspect of faith, but traditional outreach methods can be resource-intensive, fragmented, and logistically challenging. Many individuals and organizations struggle to find the right materials, coordinate outreach efforts, and follow up effectively with those they reach.

DiscipleDeck was conceived to address these challenges by offering a seamless platform where users can:

• Order evangelism resources such as tracts, placards, t-shirts, projectors, and frames.
• Access tools that facilitate follow-up on new converts.
• Leverage digital infrastructure for efficient logistics, including automatic delivery price calculations and tracking.
• Enhance coordination for evangelism efforts, whether for individuals, churches, or missionary organizations.

The Development Journey

Phase 1: Conceptualization and Market Research

Before embarking on development, we conducted in-depth market research to validate the need for a digital evangelism platform. We engaged with churches, evangelists, and faith-based organizations to understand their pain points and expectations.

Key insights included:

• A lack of centralized platforms for evangelism tools.
• The challenge of tracking and following up on new believers.
• Difficulty in coordinating resources for large-scale outreach events.

Phase 2: Product Design and Prototyping

With clear insights, our team worked on designing DiscipleDeck’s user experience and interface. The design process focused on creating a simple yet effective platform that would be intuitive for users of all technical backgrounds.

Our product design milestones included:

• Developing wireframes and interactive prototypes.
• Iterative feedback sessions with early adopters.
• Refining the UI/UX for both mobile (Flutter) and web (React) versions.

Phase 3: Development and Engineering

Building DiscipleDeck required a scalable architecture to handle orders, logistics, and communication seamlessly. Our development approach followed an agile methodology, with sprints focused on key functionalities such as:

• Resource Ordering System: Enabling users to browse and purchase evangelism materials.
• Shipping and Logistics Integration: Automating price calculations and shipment tracking.
• Follow-up Management Tools: Providing an easy way to record and monitor engagements with new converts.
• Notification System: Ensuring real-time updates and engagement with users.

Phase 4: Testing and Launch

After completing initial development, we moved into rigorous testing phases:

• Alpha Testing: Conducted internally to ensure core functionalities worked as expected.
• Beta Testing: Rolled out to a selected group of evangelists and churches to gather real-world feedback.
• Launch and Iteration: With feedback incorporated, we officially launched the platform and continued to improve its performance and features.

Key Challenges and Solutions

Like any ambitious project, DiscipleDeck faced its share of challenges. Some of the most significant ones included:

• Logistics Complexity: Managing nationwide delivery costs and integrations required partnerships with shipping providers. We implemented an automated pricing system to streamline this process.
• User Adoption: Many potential users were unfamiliar with digital solutions for evangelism. We invested in user education through onboarding guides and direct outreach to early adopters.
• Scalability: As user demand grew, we needed to optimize our infrastructure. We implemented cloud-based solutions to ensure smooth scalability.

Impact and Future Outlook

Since its launch, DiscipleDeck has empowered numerous evangelists and faith-based organizations to conduct more efficient outreach. Some key achievements include:

• Streamlining access to evangelism resources across multiple regions.
• Enabling better tracking and follow-up for thousands of new converts.
• Reducing the logistical burden for evangelists and churches.

Looking ahead, we plan to:

• Introduce multi-language support to expand DiscipleDeck’s reach internationally.
• Enhance AI-powered recommendations for evangelism strategies.
• Partner with more organizations to improve the availability of resources.

Conclusion

DiscipleDeck stands as a prime example of Growth Figures’ ability to identify problems, develop innovative solutions, and bring impactful products to market. As one of our first projects, it showcases our venture studio’s commitment to building technology-driven solutions that make a difference.At Growth Figures, we continue to refine and scale DiscipleDeck, ensuring that digital evangelism is more effective, efficient, and accessible than ever before. If you’re an evangelist, church, or faith-based organization looking to transform your outreach efforts, DiscipleDeck is built for you.